Search Engine Marketing
- Campaign Strategy
- Tracking & Tools
- Keyword Research
- NDA Agreement
- 100% Customer Satisfaction
- Maintenance Support
SEM services to bring your customers to you.
Search Engine Marketing (SEM) is the most targeted and efficient form of digital advertisement – put your brand in front of customers who are already actively searching on Google, Bing, YouTube, or other search engines. Our all-in-one SEM service handles your search engine marketing strategy from top to bottom: research, execution, testing and tracking.
SEM Process And Strategy
Campaign Strategy
Set up your SEM campaigns on Google Adwords, Bing Ads, YouTube and other search engines. Define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible.
Keyword Research
Find low-cost, high-converting keywords that your customers regularly use to find your business online. Set budgets, manage pay-per-click (PPC) keyword bids, and keyword match types to maximize your share of voice on the best performing search phrases.
A/B Testing
Tap into our in-house digital copywriting team to create winning copy for your SEM text ads that are on brand, on message, and designed to convert. Use proper calls-to-action and emotional triggers to generate more click-throughs. AB test your ad copy for the best conversion and response rates.
Tracking & Tools
Set up campaign conversion and revenue tracking in Google Analytics, as well as other third-party tools, to get real-time data for optimization. Create dashboard reports to pull API data from various tools and platforms and continuously optimize existing campaigns for maximum ROI.
Conversion Focused SEM Agency
SEM is what we do and we are here to help your business achieve its digital marketing and revenue goals through customer acquisition. Our SEM Agency is an expert at building and optimizing conversion-based search marketing campaigns. We strategize, implement, test, and continually analyze campaign data to improve performance. We do not believe in the set-it-forget-it approach! Whether our team is taking over an existing campaign or starting from scratch, we deliver conversions, not just clicks.
Search Engine Marketing FAQs
Paid SEM (Search Engine Marketing) involves advertising campaigns where businesses pay for their ads to appear on search engine results pages, primarily through platforms like Google Ads or Bing Ads. Specific keywords trigger these ads and can be strategically targeted based on geography, device, and user behavior. The cost of these ads typically operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad.
Google Ads and Microsoft Ads are the two primary SEM platforms where businesses bid to place their advertisements on search engine results pages. Google Ads, formerly known as AdWords, is Google’s advertising system, offering extensive reach due to Google’s dominant position in the search market. Microsoft Ads, previously Bing Ads, is Microsoft’s advertising platform, allowing ads to appear on Bing, Yahoo, and AOL search networks, catering to a significant, albeit smaller, user base than Google.
The cost of SEM varies widely based on factors like industry, targeted keywords, competition, and geographic location. Advertisers typically operate on a pay-per-click (PPC) model, setting a budget and bidding for ad placements, paying only when a user clicks on their ad. Regular optimization and strategic bidding can influence the overall cost, making it essential for businesses to monitor and adjust their campaigns for cost efficiency.
Google Ads (on Google) and Microsoft Ads (on Bing) offer immediate visibility and can drive targeted traffic quickly, whereas SEO requires time but offers long-term organic ranking benefits. Paid ads end when the budget runs out, while well-optimized SEO can provide sustained visibility. The “better” option depends on the business’s goals, budget, and desired timeline: rapid results often favor ads, while long-term strategies lean towards SEO.
First, our Google Ads SEM team is in-house and is all Google Ads certified, not outsourced. Google’s Keyword Planner helps advertisers identify potential keywords, estimate traffic, and forecast budget requirements. Additionally, third-party platforms can help with call tracking software and chat management, which feed Google Ads conversion models. Google Analytics tracks website conversions such as forms, which feeds the conversion models. Advanced reporting tools help refine campaigns and maximize ROI.
SEM, specifically pay-per-click advertising, can drive traffic immediately once campaigns are set up and activated. However, refining campaigns for optimal performance, including A/B testing campaign settings, ad copy, and landing pages, can take several weeks to months. Continuous monitoring and adjustments are essential to maintain and improve results over time.
